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| Entrepreneurship and Latina Business Ownership in San Antonio, TX
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Jersey City, NJ
 (L-R): Keynote Speaker: Miriam Lopez, CFP®, CLU®, ChFC® /US Financial Services, LLC; Co-chair: Saara Marte, Diversity Relationship Manager, Prudential; Chair: Esperanza Porras-Field, President & CEO, HopeSeasons, LLC; and Award Recipient: Esther Novak, Founder & CEO, Vanguardcomm. |
When it comes to business, Latinas are in it for the long haul and Thursday, October 22 was no exception as more than 300 successful and determined Latina business owners attended the New Jersey LATINA Style Business Series at the Marriot Newark Liberty International Airport Hotel.
The New York-New Jersey venue was a success, 2009 was the 11th annual tour helping Latina business entrepreneurs all over the United States.
The series started as “just a little networking event we do in L.A.,” explained Robert Bard, CEO of LATINA Style magazine. In the last decade, 75,000 Latinas have gone through the program which includes tips on business plans, accessing capital to start or build a business, the essentials of a successful business and making a business “green”.
The roster of successful entrepreneurs and businesswomen “showed that Latinas can reach the highest level,” said Bard. Latina businesses are “the fastest growing segment of the small business community, 600,000 Latina business owners generate $80 billion in revenues!”
 (L-R): Esther Novak, Founder & CEO, Vanguardcomm; Glisel Jimenez, CHFC, Agent, State Farm Insurance; Esperanza Porras-Field, President & CEO, HopeSeasons, LLC; and Elisa Charters,Partner, Toussa Corporation. |
 (L-R): William C. Boone, Assistant District Director of Small Business Administration (SBA); Laine RolĂłng, Director & Business Development of ACCION USA; Francis Blanco, Director of the Division of Minority and Women Business Development of NJ Office of Economic Growth; and Rick Green Baum, SCORE Representative. |
 (L-R): Hilda Porrata-Doria, Agent of State Farm Insurance; Ivette Alvarez, Attorney at Law of Einhorn, Harris, Ascher, Barbarito & Frost P.C; Mittie Grayson, Senior Stakeholder Liaiso of the Internal Revenue Services; and Katty W. Cohen, Regional Sales Coordinator of Aflac. |
 State Farm Exhibit Booth: Develle Turner, Agent of State Farm® Providing Insurance and Financial Services Northeast Zone. |
 (L-R): Rondu Vincent, Manager of Global Sourcing, Pfizer Inc.; Melissa Bishop-Murphy, Esq.- Senior Director National Government Relations & Multicultural Affairs, Pfizer Inc.; Ivette Fernandez, Director and Advocacy & Professional Relations, NE Region, Pfizer Inc.; Cristina Arias- Administrative Assistant, Pfizer Helpful Answers, Pfizer Inc.; Beki Perkins, President & CEO, The Perkins Partnership & Pfizer Inc. consultant. |
 Aflac Exhibit Booth: (L-R): Lenny Rodriguez, Agent of Aflac & Giulio A. Padovani, Broker Development Coordinator of Aflac. |
 Models during Look Successful…Be Successful Presentation Sponsored by Macy’s, Inc |
Thank you Sponsors:
Title Sponsor: Macy’s, Inc. National Sponsors include: Wal-Mart Stores, Inc., State Farm Insurance.
New Jersey Sponsors include: Aflac Incorporated, Pfizer Inc. The official Airline of the business series: American Airlines.
Thank you Partners:
The Morris County Hispanic-American Chamber of Commerce (MCHACC), The Association of Latino Professionals in Finance and Accounting of NJ (ALPFA), The Statewide Hispanic Chamber of Commerce of New Jersey (SHCC), Dress for Success of Hudson County, New Jersey Association of Women Business Owners (NJAWBO), University of Dentistry & Medicine of New Jersey (UDMNJ), Olivine, Yo soy Expressions, the Association of Hispanic Healthcare Executives (AHHE), The National Society of Hispanic MBAs (NSHMBA), Women Impacting Public Policy (WIPP), and Women Presidents’ Organization (WPO). Supporting Government Agencies: the U.S. Small Business Administration (SBA), The Internal Revenue Service (IRS), and SCORE.
By Jamie Duffy
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