|The 2012 LATINA Style 50 Awards Ceremony and Diversity Leaders Conference
By Gloria Romano
LATINA Style hosted its 14th annual celebration of the LATINA Style 50 Awards Ceremony and the ninth Diversity Leaders Conference on Thursday, February 9th at the Renaissance Hotel in Washington D.C. Acclaiming Latina success in the United States, CEO’s and executives of the top selected companies for Latinas to work for were recognized for their commitment to advancing the careers of professional Hispanic women in their respective companies. This year, LATINA Style showcased informational panels presenting the 2011 LATINA Executives of the Year and the 2011 Employee Resource Group of the Year. In addition to recognizing Deloitte as the top company for Latinas to work for, this exceptional day also highlighted the rest of the top companies selected for Latinas to work for in the United States.
Beginning at 8:00 a.m., leadership facilitator Deborah Rosado Shaw, principal, Prime Insights, LLC., welcomed the audience with encouraging words inviting everyone to learn and make a difference with others.
“I am honored that the LATINA Style team asked me to be here with you this morning and allowed me to welcome you to the LATINA Style 50 event. To be here in this amazing morning is such an amazing privilege for me. It’s such a treat to be able to gather here together to acknowledge and get to know one another,” she expressed. “I want to invite you to be at this event in a really different way, I want you to be here expecting something new, I want you to be here expecting to have a day that leaves you with much more than what u came into the door with. A day you make a difference for someone else and maybe even allow someone to make a real difference with you. The truth lurking in the backgrounds is that you walk around with a common level of responsibility. Today, I invite you to be authentic to each other, have this day that will challenge you, support you and treasure for the years to come. It is an extreme privilege to be here with you.”
Recognized as a visionary by Shaw during her introductory remarks, Robert Bard, president & CEO, LATINA Style, Inc. welcomed the audience with sensible thoughts. “It is no secret that the challenging times that we are facing are going to require strength of spirit and a commitment from the whole family to be able to succeed,” stated Bard.
The 2012 highest-ranking Latinas from the top 50 companies for Latinas to work for in the U.S.
Dineen Garcia, vice president, Diversity Strategies, Macyâ€™s, Inc.; Marie Quintana, senior vice president, Multicultural Sales, PepsiCo, Inc.; Edward Goldberg, senior vice president, External Affairs, Macyâ€™s, Inc., and wife Judi Goldberg.
(L-R) Edie Fraser, senior consultant, Diversified Search & Marie Quintana, senior vice president, Multicultural Sales, PepsiCo, Inc.
(L-R) Edward J. Goldberg, senior vice president, External Affairs Macy's, Inc.; Dineen Garcia, vice president, Diversity Strategies, Macyâ€™s, Inc.; Rosa Vasquez, director HR Communication & Employee Relations at Macy's, Inc. and Orlando Veras, director of Media Relations, National Events & Campaigns.
(L-R) Lance Alvarez, Business Development Manager at Frito Lay; Mandy Lozano, Marketing Manager, Frito-Lay; Marie Quintana, Senior Vice President, Multicultural Sales, PepsiCo, and Ernest McFadden, PepsiCo.
Congresswoman Ileana Ros-Lehtinen (R-Fla.).
After delivering a message on the importance of preparing for the current economy, he invited Congresswoman Ileana Ros-Lehtinen, 18th Congressional District of Florida to the stage. “What a privilege it is to be here with you at the 14th Awards and Diversity Leaders Conference. This unique program not only recognizes the top 50 companies that provide the best opportunities for Hispanic women in the workplace but also helps to nurture the next generation of Latina leaders,” she stated.
Named a wonderful institution by Congresswoman Ros-Lehtinen, LATINA Style is far more than just a magazine. The desire to accomplish something and contribute to something that is bigger, is what binds everyone at the event. “Whether you are seasoned, professional or just starting out in your chosen career or looking for that first job to get you in that path of success, you all share a commitment to excellence. And that commitment speaks volume to our community.”
As a Latina, Congresswoman Ros-Lehtinen knows the struggles, challenges and obstacles that women have and she affirmed that despite the obstacles we might face diversity is our greatest strength. “Those challenges can be overcome by the drive and the wisdom that we all share,” she stated. “Hispanic women bring an invaluable perspective to any professional field. We have become increasingly active in leading small businesses. More than a quarter of the nations’ businesses are owned by women, a third of those are owned by Hispanic women. Corporations are becoming increasingly aware of this reality so we need to help them understand having Latinas in executive roles and am so glad we are celebrating companies that foster Latinas.”
With these difficult economic realities, she stands up in recognizing that Hispanic women are needed now more than ever. “I wish you much success as you learn today how to navigate through the entrepreneurial maze,” she stated. “I hope this is a profitable experience, a rewarding experience and take away important lessons from speakers throughout the day.”
Marie Quintana, senior vice president, Multicultural Sales, PepsiCo, Inc.
Mandy Lozano, marketing manager, Frito-Lay, PepsiCo, Inc.
Robert E. Bard; Mandy Lozano, marketing manager, Frito-Lay and Marie Quintana, PepsiCo, Inc.
ERG Awardees (L-R) Lisette Crespo, senior International account associate, Aetna; Alicia Garcia, programme manager, Americas Market Places, Thomson Reuters; Lesley L Elwell, director, Human Resource Planning, Sprint; Leslie Arredondo, senior coordinator, Viacom; Mandy Lozano, marketing manager, Frito-Lay.
Andrea White, Chief Privacy Officer of Toyota Motor Sales, USA Inc.
2011 Latina Executive of the Year, Patricia Salas Pineda, Group vice president, Toyota USA Foundation, Toyota Motor North America, Inc.
Chair of the LATINA Style Advisory Board Marie Quintana, senior vice president, Multicultural Sales, PepsiCo, Inc., was also given an opportunity to welcome the attendees. With words of gratitude, she expressed her sentiment and reflected on ways LATINA Style has opened doors for Latinas across the country to come together. “It’s an amazing honor and with my fellow corporate advisory members, Kraft, Walmart, Shell, Nationwide bank and California Bank and Trust, together we are working with LATINA Style to partner, to foster education, leadership, mentoring and networking,” she expressed. “We pledge to help enhance Latinas in business across the country. We look forward to this event every year, and we know you do to. It’s an opportunity for all of us as Latinas to connect, to network and also to inspire and celebrate each one of you and I truly want to congratulate every company for participating and celebrating Latinas. I am very pleased to work with PepsiCo, we are a company that has worked with LATINA Style since it first started and we’re very supportive of its mission.”
As Quintana stated, this is a moment of possibilities, a call to action to continue to empower Latinas at your company but in a much different way. “I encourage you to continue to help develop Latina executives in your company and all of you can walk away with that commitment today,” she said. “This is the time for Latinas in the United States.”
To open the door to other Latinas at the company Quintana introduced Mandy Lozano, marketing manager, Frito-Lay at PepsiCo, Inc., whom was also presented with the 2011 Employee Resource Group of the Year award.
“What an honor it is to be chosen by our peers as ERG of the year- Adelante PepsiCo, thank you,” she stated. “We foster a culture of listening, we are very open to employees’ ideas and we are very interested in networking. We’re all about empowerment.”
An affinity group is a major resource for the company and they have an impact on their business. This year, LATINA Style welcomed back Toyota, a sponsor for the breakfast. “On behalf of Lexus and the entire Toyota family, to be among these prestigious powerful women, for us it is always good to see when we can bring people together and to share ideas,” said Andrea White, Chief Privacy Officer, Toyota Motor Sales, U.S.A., Inc. “There is a lot of diversity within Latinas and we should leverage that.”
Working at Toyota for 23 years, White considers herself fortunate to be passionate for her job. Her advice to the audience was to prioritize and to “focus on your passion and connect them with your head, then you are really powerful,” she said. “You have to find passion and believe for what you are doing. Find leaders in the community. You need leaders in every aspect if you want to move forward.”
With pride and excitement she welcomed Patricia Salas Pineda, Group vice president, Toyota USA Foundation, Toyota Motor North America, Inc. and the 2011Latina Executive of the Year to the podium.
“I’m flattered to be recognized by LATINA Style Magazine and to represent Toyota among all of you powerful and wise Latina attendees,” stated Pineda. “Receiving this award from the first national magazine dedicated to Latina working women is an honor. And being a benefactor of Anna Maria’s legacy is a moment I will always treasure. Being recognized here today is very special to me and it is a recognition I share with Toyota. It is at Toyota where initiatives close to my heart have come to fruition and where I’ve seen one of the highest commitments to the Latino community. Toyota’s guiding principle of “Respect for People,” diversity and inclusion have always been among our top business priorities…and they are priorities I strongly align with.”
Pineda takes pride in working for a company that works hard to support initiatives that touch the lives of Hispanics all across. “In closing, I want to thank all of you for supporting Toyota and our brands,” she stated. “The Hispanic community has been very good to us and on behalf of Toyota’s 30,000 workers and partners in the…U.S. ¡GRACIAS!”
2011 Latina Executives of the Year: (L-R) Lee Ann Benavidez, Regional vice president of Revenue for North America Operations, Hyatt Hotels Corporation; Patricia Salas Pineda, Group vice president, National Philanthropy & Toyota USA, Foundation, Toyota Motor North America, Inc.; Lisa Garcia Quiroz, senior vice president, Corporate Responsibility & CDO, Time Warner Inc.; Yvonne Garcia, director of Segment Marketing, Liberty Mutual Insurance; Sonia Sroka, senior vice president, director of Hispanic Marketing, Porter Novelli.
(L-R) Ashley Zanetti, U.S. Naval Academy; Gabriela Baez, U.S. Naval Academy; Kimberly Mahoney, U.S. Naval Academy; U.S. Senator Robert Menendez (D-NJ); Mary Senoyuit, U.S. Naval Academy and Katie Labbe, U.S. Naval Academy.
(L-R) Lee Ann Benavidez, Regional vice president of Revenue for North America Operations, Hyatt Hotels Corporation; Mandy Lozano, Marketing manager, Frito-Lay; Lisette Crespo, Senior International Account associate, Aetna; U.S. Senator Robert Menendez (D-NJ); Lesley L Elwell, director, Human Resource Planning, Sprint; Alicia Garcia, programme manager, Americas Market Places, Thomson Reuters; Patricia Salas Pineda, Group vice president, Toyota USA Foundation, Toyota Motor North America, Inc.; Lisa Garcia Quiroz, senior vice president, Corporate Responsibility & CDO, Time Warner Inc.; Sonia Sroka, senior vice president, director of Hispanic Marketing, Porter Novelli; Yvonne Garcia, director of Segment Marketing, Liberty Mutual Insurance.
ERG panel: (L-R) Mandy Lozano, PepsiCo, Inc.; Leslie Arredondo, Viacom; Lisette Crespo, Aetna; Alicia Garcia, Thomson Reuters; Lesley L Elwell, Sprint.
ERG panel: (L-R) Leslie Arredondo, Viacom and Lisette Crespo, Aetna.
Latina Executives of the Year panel (L-R) Patricia Salas Pineda, Toyota Motor North America, Inc.; Lee Ann Benavidez, Hyatt Hotels Corporation; and Lisa Garcia Quiroz, Time Warner Inc.
LEY panel: (L-R) Lee Ann Benavidez, Hyatt Hotels Corporation; Lisa Garcia Quiroz, Time Warner Inc.; Sonia Sroka, Porter Novelli.
Technology panel: (L-R) Nilda Puig, Johnson & Johnson and Ricardo Barrientos, PepsiCo, Inc.
After such inspirational stories by strong Latinas, U.S. Senator Robert Menendez (D-NJ) provided the closing breakfast remarks. With gratification he recognized the hard work of the committed Latinas in the room. “Thank you for creating a venue by which we can as a nation recognize those from our community,” he expressed. “Latinas who are leading the way. Latinas who are an incredible cadre of very successful women and I want to congratulate them. And for being at the vanguard of corporate America’s diversity initiatives and its commitment to advancing the careers of professional Hispanic women across America. For giving the companies who do the right thing recognition and corporate leaders understand that having qualified talented Latinas at the echelons of the company are going to ultimately improve their bottom line. I am mindful and I can see it in the background of all the women here, congratulations to all the executives of the years recognized. I hope that as we celebrate these talented, smart powerful women that we have the opportunity to use them and so many others as models and mentors for young Latinas who may be struggling to think about how to get through high school and then get to college because there is a tremendous power in the mentoring of the individual and in touching lives and giving role models.”
A celebration of Latina leadership at the highest levels of corporate America is essential and Senator Menendez affirmed that corporate diversity is not about philanthropy, it is about improving your bottom line. “Ultimately when you have a diverse board and senior executive management you have a much better bottom line. I look forward to the growth of Latinas in corporate America,” he stated. “I believe that the reason we advocate for this is because Latinas and Latinos at corporate boards will be making investment decisions in our communities that will help the company drive its bottom line but at the same time help our communities grow and prosper and be empowered. I am here today to salute the companies that get it. The women who are the examples of how we can achieve both for ourselves as a community, be role models for future generations of Latinas and at the same time help our country grow and prosper.” After a riveting morning, attendees were eager to hear more successful stories. The first session of the day, provided by the 2011 LATINA Executives of the Year was moderated by Yvonne Garcia, director of Segment Marketing, Liberty Mutual Insurance and the national vice president of ALPFA. “It’s so inspiring to be in a room full of amazing Latinas and Latinos and the non–Latinos your presence is also important,” said Garcia as she introduced the panel. Panelists included. Patricia Salas Pineda, Group vice president, National Philanthropy & Toyota USA, Foundation Toyota Motor North America, Inc.; Lisa Garcia Quiroz, senior vice president, Corporate Responsibility & CDO, Time Warner Inc.; Sonia Sroka, senior vice president, director of Hispanic Marketing, Porter Novelli; Lee Ann Benavidez, Regional vice president of Revenue for North America Operations, Hyatt Hotels Corporation.
With a focus on the importance of mentorship and lessons learned, speakers shared theirs secrets to success. Pineda recalled the time when she joined Toyota in 1984 she was the only woman in management. What was really important for her was to keep an eye on the task at hand. “I knew I was good at what I did,” she expressed. “I focused on doing the best job that I could and every day I reminded myself that I had every right to be there just as much all the men that were there. Then it was really utilizing the leadership attributes of listening to what people were saying and learning to influence and persuade. With that I was able to navigate through that culture.”
For Garcia Quiroz it is important to think about the distinction of people who are influential in your career. They can be sponsors or a circle of colleagues. Her advice is to look for someone who can support and guide you in different ways, even if they become an informal mentor. “Make sure you have people in all those categories,” she stated. “You need other voices and need those who support you and help you move in your career.”
An opportunity to hear inspiring leaders on how they lead their jobs and the ERG’s of their respective company, the second workshop entitled Empowering the Employee Resource Groups was moderated by Lesley L. Elwell, director, Human Resource Planning, Sprint. Speakers included Mandy Lozano, marketing manager, Frito-Lay, PepsiCo; Leslie Arredondo, senior coordinator, Music & Media Licensing, Viacom; Lisette Crespo, senior International account associate, Aetna; and Alicia Garcia, programme manager, Americas Marketplaces, Thomson Reuters.
A resource group simply contributes to the company’s bottom line. Whether it is by developing talent or community involvement, these Latinas are dedicated to presenting senior leaders at their respective companies the importance of driving business group products.
For Elwell, an ERG serves to connect with leaders, to grow professionally and to develop a sense of community involvement.
Similarly for Crespo, it is important to know how the ERG makes a difference for the community. “The goal is to empower the membership of ERGs,” she states. “In this case, the goal is for Latinos to advance at the company.”
The third session of the day focusing on Technology was moderated by Maria Arias, executive director, Diversity & Inclusion, Comcast Corporation; speakers included Nilda Puig, vice president of Global Services, Commercial and R&D, Johnson & Johnson; Delfina Reimers, director, Global Information Resources, Marriott International, Inc.; Ricardo Barrientos, senior director for supplier diversity at PepsiCo.
With a high demand for technology use every second, how do these executives manage to do it all at once? “Be knowledgeable,” stated Puig. “I always have my blackberry. I’ve been in IT for 30 years and I have to stay on guard of everything. I ask the techies to teach me as well. I get their technology knowledge and that’s ongoing.”
For Reimers, it is important to understand technology in the organization or at the company and not to be afraid to network, so far she has learned to leverage technology as much as she can.
After an informative morning, the recognition to the company of the year was given during the luncheon. With joy, Bard welcomed Joe Echevarria, CEO of Deloitte to the podium to receive the award. “We have a lot of great programs at Deloitte,” he expressed. “This country has lots of challenges, but I feel there is no better place to be and I am living the American dream.”
“Thank you for joining us in celebrating Latina success,” said Bard. “Having a Latina on board is a great thing. Recognizing Latina achievement is an incredible journey for us. For all the Latinas that are here today and all the awardees, Congratulations.”
Technology panel: (L-R) Delfina Reimers, Marriott International, Inc. and moderator Maria Arias, Comcast Corporation.
Kristen A. Sanchez, deputy managing partner â€“ Markets & Offerings, Deloitte LLP; Joe Echevarria, CEO, Deloitte LLP; Maritza Gomez Montiel, vice chairman & deputy chief executive officer â€“ Legislative Affairs, Quality & Risk, Deloitte LLP.
Betty Rengifo Uribe, executive vice president, California Bank & Trust.
Mistress of Ceremonies, Angelica Herrera, reporter, Telemundo.