LATINA Style Business Series.
By Tania G. Davila,
Photos by Jose de la Rosa.
LATINA Style, Inc. kicked off its 20th Annual LATINA Style Business Series four-city tour on Thursday, April 5, 2018 at the AT&T Headquarters in Dallas, Texas.
The award-winning program, sponsored by Nationwide® is designed for Latina entrepreneurs across the nation. The day began with a networking breakfast and opening remarks from event chair Belinda Rodriguez, AT&T, and title sponsor remarks by Lory Burgos, Nationwide. Rodriguez is the vice president of Human Resources for AT&T Communications, which is headquartered in Dallas, Texas.
She is responsible for managing Human Resource functions for AT&T Business. Rodriguez greeted the audience and presented a video with welcoming remarks from Chief Executive Officer – Business Solutions & International, AT&T Business, Thaddeus Arroyo.
Burgos is a 20-year Nationwide representative, she has held a variety of leadership roles at Nationwide, in personal lines underwriting, customer service and marketing. Currently, she supports the Enterprise Diverse Marketing team as a senior consultant leading Nationwide’s Hispanic marketing effort. Prior to this role, she served as a business consultant supporting Nationwide’s direct distribution channel.
The Business Series presented five informational workshops focused on solving the most critical business challenges faced by Latina entrepreneurs as they start their business or plan for expansion. The Essentials of a Successful Business panel was moderated by Anita Leal, Senior Business Development Officer, Lift Fund. Speakers included Nancy Alvarez, Supervisor Business Opportunity Specialist, SBA; Isela Aguilar, Vice President, Banking Center Manager, Comerica Bank; and Evelyn Dyson Lee, SWA and SEA Stakeholder Liaison, Communications and Liaison, Farmers Branch, Texas, IRS.
The Successful Marketing Strategies: Promote Your Business and Yourself panel was moderated by Susy Solis, Founder & President, Solis Media Strategies. Speakers included: Fernando A. Ceballos, P.E., Civil Project Engineer, Pape-Dawson Engineers, SHPE Region 5 Vice-President; and Steven R. Eiger, Lead Channel Manager, Business Marketing, EVP of Communications – HACEMOS, AT&T. Panelists discussed the personal and professional marketing strategies they have implemented within their respective professions to achieve maximum success.
The Power Up Your Life & Your Business session was presented by Nationwide and conducted by Ivette Mayo, President & CEO, Yo Soy I Am, LLC®. Mayo is an Award-winning entrepreneur, author, speaker, and Business strategist. She shared tips for entrepreneurs on how to prepare a power plan.
The LATINA Style flagship panel the Entrepreneurs Spotlight: Learning Strategies for Success was moderated by Claudia Torrescano, PR, Marketing, Community Relations and Social Media Content Consultant. Speakers included Nina Vaca, Founder, Chairman, & CEO Pinnacle Group; Pat Alva-Green, CEO, Alba-Green Coaching, Member of NAWBO; and Patricia R. Christian, President & CEO, CRC Group Inc.
Vaca is an entrepreneur, philanthropist, and global leader. Since founding Pinnacle Group in her mid-20s, Vaca has strategically developed it into the dynamic powerhouse that it is today, providing information technology services and workforce solutions to iconic global brands. Under her leadership, Pinnacle Group has been ranked among the 500/5000 fastest-growing companies in the country for the last decade.
“American Entrepreneurs have been fueling the American economy for time immemorial,” shared Vaca. “Women are starting businesses at twice the rate of their male counterparts, particularly Latinas. The LATINA Style Business Series is the perfect conference to inspire and inform Latina business owners on how to scale their businesses.”
The Cyber Fraud Threats of Today session was moderated by president & CEO, LATINA Style, Inc., Robert E. Bard. Presenters included John Shoup, Fraud Investigations Director – SVP, Comerica; and Brett E. Leatherman, CISSP, GISP, GSEC, Supervisory Special Agent, FBI Dallas Division. Experts provided insights on how to prepare your business for a security breach. Attendees learned tools on how to develop solutions to help their business build strong security programs.
During the awards luncheon, LATINA Style presented keynote speaker, Melisa Bolden, AVP, Program Management – Merger Integration, AT&T, with the 2017 LATINA Executive of the Year award; she was introduced by the 2014 LATINA Executive of the Year honoree: Sonia Perez, President, AT&T Louisiana. Also, Dawn Cordero, VP – Lead Chief of Staff to Steve Schanz, AT&T Mobility & Entertainment Ops, accepted recognition on behalf of HACEMOS for the ERG of the Year 2017. In addition, Patricia R. Christian, President & CEO, CRC Group Inc., was honored with the 2018 Dallas LATINA Entrepreneur of the Year award. The successful Latina leaders shared significant personal and professional lessons they have learned in their career to the audience.
“It was a pleasure and an honor to be a part of the Dallas LATINA Style Business Series,” said Alva-Green, CEO, Alba-Green Coaching. “Thank you for the opportunity to make a difference to an amazing group of women who value this type of conferences.”
“It was a very inspiring event where we learned important business and leadership lessons,” said Emilia Lara, Vice President of Digital Marketing, Prospanica DFW. “Most importantly, we enjoyed a great energy and connected with key partners.”
Thank you sponsors and partners!
Title sponsor: Nationwide. Host sponsor: AT&T. City sponsors: Comerica Bank, and Goya Foods, Inc. Supporting sponsors: Parents Step Ahead (PSA); and El Hispano News. Community partners: Greater Dallas Hispanic Chamber of Commerce, SHPE, DFW, NAWBO DFW, Grand Prairie Chamber of Commerce, Hispanic 100, Hispanic Women’s Network of Texas (HWNT), Fort Worth Hispanic Chamber of Commerce, Women Presidents’ Organization (WPO), Women’s Business Council Southwest, Irving Hispanic Chamber of Commerce, PROSPANICA DFW, Regional Hispanic Contractors Asst., ALPFA Dallas, Lift Fund, HACEMOS, IRS, and, U.S. Small Business Administration (SBA).
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