By Tania G. Davila.
Photos by Guillermo Resendes.
Latina professionals, entrepreneurs and community leaders gathered to celebrate the 21st Anniversary of the LATINA Style Business Series in Dallas, Texas on April 5th at the AT&T headquarters.
The award-winning program for Latina entrepreneurs marked its 134th stop with over 36,000 Latina business owners graduating from this initiative. Participants had the opportunity to network and learn about business ownership from successful Latina entrepreneurs.
The day kicked-off with welcoming remarks from Maria T. Lensing, Vice President, Global Business, AT&T; Lory Burgos, Senior Consultant, Enterprise Diverse Marketing, Nationwide; and the Honorable Regina Montoya, Attorney, Chair, Mayor’s Task Force for Poverty, Dallas.
During the first panel titled “The Essentials of a Successful Business,” experts addressed ways to build capacity to position a small business in order to secure capital for expansion. Moderated by Maria Santi, Attorney at Law, Director of Minority Outreach, Grand Prairie Chamber of Commerce; speakers included: Derenda Fisher, SBA; Isela Aguilar, VP, Banking Center Manager, Comerica; Velena McRae, Communications & Liaison, IRS, and Debbie Hurst, President & CEO, Women’s Business Council – Southwest (WBCS).
The second panel, “The Successful Marketing Strategies: Promote Your Business and Yourself,” was moderated by Silvana Rosero, President & CEO, Laguna Media Group. Panelists included Tilde Guajardo, Founder & CEO, Womanars®; Brianne C. Martin, vice chair of SHPE; and John Starkweather, AVP Marketing, AT&T.
Maria T. Lensing, AT&T Vice President, Global Business & Healthcare Solutions shared her executive insights during the health, wellness & balance conversation.
The “Cyber Fraud Threats of Today” session was moderated by Robert E. Bard, President & CEO, LATINA Style, Inc., and Joel Quejada, Lead Product Marketing Manager, AT&T. Quejada is a technology industry professional with over 25-years of extensive experience working with global leaders in mobility products and Telecommunications services providers.
“The Entrepreneurs Spotlight: Learning Strategies for Success” panel was moderated by Veronica Thomison, Founder & President, MPR Source, Inc. Panelists included Rosa Santana, Founder & CEO, Santana Group; Dr. Di Ann Sanchez, President, DAS HR Consulting LLC, Gabriela N. Smith, Esq., Managing Attorney, the Smith Law Group, and Erica Armendariz, Owner, Armendariz Insurance Agency.
The “How to Bring Your Supplier Diversity to the Next Level,” session was introduced by Jalayna Bolden, Director of Supplier Diversity, AT&T. Panelists included Betty Manetta, President & CEO, Argent Associates, Inc.; Nancy Alvarez, Supervisor of the 8(a) Business Development Division, SBA; Laura Ramirez, Director of Diversity & Inclusion, Ericsson; Cristina Candia Lopez, Senior Director Inclusion, Diversity & Culture, McKesson, and Jessica Narvaez, Chief Diversity Officer, Pinnacle Group who served as the moderator.
Emmy award-winning Norma Garcia, Anchor, Telemundo 48 served as the Mistress of Ceremonies during the awards luncheon. Garcia welcomed and introduced Flavio Mesquita, Territory Sales Leader Southwest Regional Operations, Nationwide, who provided luncheon remarks.
In addition, Rosa Santana, Founder & CEO, Santana Group was recognized as the “Entrepreneur of the Year” for Dallas, Texas.
Thank you Sponsors and Partners.
LATINA Style is delighted to count on the continued partnership of Nationwide as title sponsor of the Business Series. Host Sponsor: AT&T. City Sponsors: Comerica Bank; Parents Step Ahead, GOYA, and American Airlines. Community Partners: Greater Dallas Hispanic Chamber of Commerce, Grand Prairie Chamber of Commerce, Irving Hispanic Chamber of Commerce, Hispanic Women’s Network of Dallas, Hispanic 100, Women’s Business Council of Southwest, SHPE Dallas, PROSPANICA, ALPFA, Hispanic Heritage Ambassadors DFW & Powerful Women, IRS, and SBA.