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LATINA Style Business Series, Los Angeles

Los Angeles.

By Tania G. Davila.
Photos by Bill Rich Photography.

Los Angeles, California became the 125th city to host the 18th Annual LATINA Style Business Series tour on November 16th, 2016. The day kicked-off with welcoming remarks by Rose Ann Djelmane, senior vice president, Business, Development Manager, Neighborhood Lending Enterprise HOLA Business Strategy, Bank of America; Veronica Kuyoth, Underwriting Territory manager – Excess & Surplus, Nationwide, and Reyna Hernandez, president of HPRA Los Angeles, Owner, Creative Branding Co., who served as Mistress of Ceremonies.

Veronica Kuyoth, Underwriting Territory
Manager, Excess & Surplus, Nationwide.

Platinum sponsor remarks by
Claudia Bodan, Business Banking
Group, Bank of America Merrill Lynch.

Attendees networked and learned about business ownership. The Accessing Capital: Building Strong Businesses panel was moderated by Ruth Zeronian Edwards, senior vice president, Credit Risk Executive, Global Commercial Banking, Bank of America. Panelists included: Anna Movsesyan Sonati, senior vice president, Credit Products Manager, Bank of America; Beatriz Devis, Economic Development specialist, Los Angeles District Office U.S. Small Business Administration; and Kristen K. Deazeley, Stakeholder liaison, Internal Revenue Service.

Nationwide experts shared ways to insure a business and plan for retirement at the Protecting Your Business and Planning for the Future panel. Presenters included: Jack Aduna, Associate agent, Aduna Insurance Agency; Ed Herrera, principal, Ed Herrera Insurance Agency; and Loren Farfan, Senior Retirement specialist, Nationwide.

The Enhancing Women Businesses through Technology & Social Media panel included Angelica Urquijo, principal, Chief Strategist, The Imagen Group Yolanda Machado, founder, Veracruz Media; Ginger Zumaeta, CEO, Zumaeta Group; and Lala Castro, co-founder & Social Media consultant, LatinasGeek.

(L-R) Accessing Capital: Building Strong Businesses panel: Ruth Zeronian Edwards, Senior Vice President, Credit
Risk Executive, Global Commercial Banking, Bank of America; Beatriz Devis, Economic Development Specialist,
Los Angeles District Office U.S. Small Business Administration; Anna Movsesyan Sonati, SVP, Credit Products
Manager, Bank of America; and, Kristen K. Deazeley, Stakeholder Liaison, Internal Revenue Service.

Enhancing Women Empowerment through Technology & Social Media panel: Angelica
Urquijo, Principal, Chief Strategist, The Imagen Group; Ginger Zumaeta, CEO, Zumaeta Group;
Lala Castro, Co-Founder & Social Media Consultant, LatinasGeek; and Yolanda Machado,
Founder, Veracruz Media.

The LATINA Style Entrepreneurs Roundtable: Lessons Learned, moderated by Josefa Salinas, CEO, Salinas Media & Communications, On Air Personality, Old School 104.7 and the Power of Voices included speaker Martha de la Torre, founder, El Clasificado; Ana Caban, president, Ana Cabán, Inc.; Veronica Corona, owner & managing partner, CM Cleaning Solutions, Inc.; and Patricia Pacheco, owner, Patricia Pacheco Insurance Agency.

The highlight of the day was the awards luncheon; amazing Latinas shared their stories of success and inspired the audience. Among presenters were: Claudia Bodan, Business Banking Group, Bank of America Merrill Lynch; former news anchor, Principal, Chief Strategist, The Imagen Group, Angelica Urquijo delivered remarks as featured speaker; and the keynote message was addressed by Michele Ruiz, president & CEO of Ruiz Strategies.

During the luncheon ceremony, Salinas was recognized with the “Advocate of the Year” award chosen because of her lifetime achievements and her distinguishability as a role model. Salinas is CEO of Salinas Media & Communications, On Air Personality, Old School 104.7 and the Power of Voices.com. As an on-air personality, Salinas’ commanding voice has delighted listeners throughout California for 30 years, including 14 years on L.A.’s popular old-school station, HOT 92.3, where she also held the off-air position of “Community Affairs Director” and led the station to win two of the highly-coveted “NAB Crystal Awards.”

Keynote speaker Michele Ruiz,
president & CEO of Ruiz Strategies.

Robert Bard, president & CEO, LATINA Style Inc.
presents Bertha Aguirre with the “Entrepreneur
of the Year” award for Los Angeles

In addition, LATINA Style presented Bertha Aguirre with the “Entrepreneur of the Year” award for Los Angeles. Aguirre is the president and Chief Operating Officer of Empire Transportation, Inc. Aguirre is responsible for the service quality and safety performance that has allowed Empire to consistently deliver on its commitments to clients. “Pleased and honored describes how I feel about having been recognized by LATINA Style but, most importantly I am uplifted, inspired and encouraged by the purposeful work being carried out by LATINA Style for the past 22 years,” said Aguirre. “Three things to keep in mind on turning 22 years old in business: 1. it’s ok to not have it all figured out; 2. you can dream big without any inhibitions; and the greatest asset of all: 3.Your metabolism is at its peak. I look forward to many more years of focused work combined with a solid commitment to the community.”

Special thanks to our Title Sponsor: Nationwide.

Platinum Sponsor: Bank of America. Official Airline Carrier: Southwest Airlines. National Sponsors and Partners: Los Angeles Latino Chamber of Commerce; Latina Golfers
Association; HOPE; HPRA; NALEO; CONEXION; NALIP; MALDEF; SHPE; SCMSDC; NLWBA; NAWBO; ALPFA; WPO; PROSPANICA; Latinas Geek; El Clasificado; CapitalWirePR; Stay Connected; Up Latino & Wise Latinas; MiCoachmx; Old School 104.7; SBA, SCORE, and IRS. The Business Series is designed to provide meaningful interaction among participants across the country.

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