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Social Media

6 Steps for Creating the Best Social Media Plan.

By Rebecca Aguilar.

The beginning of the new year is always the right time to take a good look at your social media plan. Where can you do better? Where are the weaknesses? What social media should you add or delete? These are all valid questions to ask when looking at the months ahead for your business or brand.

Male Finger is Touching Facebook App on iPhone 6 Screen

Assess Your Current Social Media Platforms

To grow your social media, it is important to assess your platforms a few times a year. By now you should know which platforms are working for your brand or business and which ones are not. Growth in followers, friends, and engagement are a good starting point in deciding where you should invest your time.

Keep Your Goals Simple

Examine all social media platforms and decide how you can do better. Decide if they are each worth keeping. Don’t over think it. Keep goals for each platform simple. Here are some examples:

  • Facebook: Plan to have more posts that engage your customers, which in turn educates them more about what you have to offer.
  • Instagram: Post photos that tell a story about your company. Show products and event photos.
  • YouTube: Post a video once a month profiling a customer who is making an impact in his/her community.

Social Media Optimization Counts

Optimization is a word we hear a lot in social media. For starters optimization in social media can be very simple:

  • Ensure social media profile pages are filled in with updated information include website URL.
  • Ensure your blog can be shared on other social media platforms.
  • Update pages with a profile picture and banner photo that represent your company/brand.
  • Learn what your visitors like in your posts: videos, images, questions.
  • Find out the analytics for your social media pages.

Tap Into Your Audience

When you assess your various social media platforms, you can learn where you have the largest audience (followers/friends/likes) and where you see more of them engaging. You get to know your audience by watching where they like to carry on a conversation on something you have posted.

Knowing your audience/visitors in social media is key in helping you know what to post to keep them interested and engaged. Remember your social media audience on each platform is different, don’t treat them the same.

Learn From Your Competitors

Learn from the social media pages of your competition. Look at three competitors with the same audience you share and analyze their social media pages.

  • What is working for them?
  • What are they posting?
  • Where are their most followers and friends?
  • Where are they driving engagement the most?
  • What do their followers like to talk about?

Make Time and Stick With it

Consistency matters and that means making time to post on a regular basis. Do not be the kind of business or brand that creates social media accounts and then gives up easily because there is not an army of followers and “likes” overnight.

Be patient, creating a strong social media foundation takes time. Use your platforms wisely. A social media page with outdated posts can turn off a visitor, and he or she may never come back. Also if you feel you have limited time for social media, choose a couple of platforms and build on those first. Happy 2017!

Rebecca Aguilar is a multiple award-winning journalist and social media leader. Aguilar is also the founder of the largest Latina virtual networking group “Wise Latinas Linked” on Facebook and LinkedIn. Follow her on twitter @RebeccaAguilar

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