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Social Media

Twitter Analytics.

The Number That Can Help You Have Top Tweets.

By Rebecca Aguilar

Twitter measures the impact every tweet, photo, video and follower makes on the social media platform. Analyze your tweets with the free tool, twitter analytics. It gives you a better understanding of your followers and what they like or don’t like about your posts.

Rebecca Aguilar is a multiple award-winning journalist and social media leader. Aguilar is also the founder of the largest Latina virtual networking group “Wise Latinas Linked” on Facebook and LinkedIn. Follow her on twitter @RebeccaAguilar

Twitter analytics keeps track of your followers engagement in likes, retweets and comments. It also analyzes the number of impressions each of your tweets has made on Twitter. Twitter defines an impression as “Times a user is served a tweet in timeline or search results.” Not all impressions are read by users, some just scroll by them. In the Twitter world, the number of impressions is a good thing.

Twitter analytics is the metrics (data and statistics) that give you an inside look on how well your tweet outreach is performing. This information can help you create tweets that can grab a follower’s attention every time you post and possibly attract new followers.

Where do I find my analytics?

  • Click your profile photo at the top of your Twitter account, to the right of the Twitter search bar
  • Choose “analytics” from the drop down menu
  • The Twitter analytics page has a navigation bar (top of page) which features: Home, Tweets, Audiences, Events and More.

Analytics Home Page is Your Twitter Report

On the Analytics homepage, you get a 28-day summary of your account, and a summary of metrics for the past months. Metrics include:

  • Tweets: Number of tweets you posted.
  • Tweet impressions: Number of people that have seen your tweets.
  • Profile visits: Number of people who have visited your profile.
  • Mentions: Number of times your username has been mentioned by others.
  • Followers: Number of current Twitter followers
  • Tweets Linking to you: Number of tweets attributed to you in Twitter Cards with URL.
  • Top tweet and impressions.
  • Top mention and engagements.
  • Top follower with most followers of their own.
  • Top media tweet and earned impressions.

Tweet Activity Page Helps You Grow Your Followers.

The Tweet Activity page includes scales and bars that indicate your impressions in the past 28 days. For each tweet that you post you can track impressions, engagements and the engagement rate of each tweet. These metrics reveal exactly how many times Twitter users have seen, retweeted, liked or responded to each of your tweets by the day.

Audience Insight Digs Deeper Into Your Followers.

The more you know your audience and followers on Twitter, the more successful your posts will be. Twitter analytics helps you zero in on your key customers or prospective clients who follow you on Twitter. Does your company want business from millennials, women? Use Twitter analytics to create interesting, informative, and engaging tweets specifically for that audience.

It’s Not That Complicated.

Don’t let Twitter analytics overwhelm you. For starters, check your Twitter analytics at least twice a month. Take notes on what is working and what is not. Eventually you will learn the formula for the best tweets to help you grow your business or brand.


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