By Gloria Romano Barrera
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Addressing the needs of Latina professionals and business owners has been the mission of the LATINA Style Business Series since 1998 and today’s mission is no different.

Gathering a distinguished group of entrepreneurs, Latina professionals, national and local leaders, partners, and sponsors from throughout the country, LATINA Style kicked-off the 131st stop of the LATINA Style Business Series with a leadership reception at the Sheraton Pentagon City Hotel in Arlington, VA, on the evening of Wednesday, July 25th.
On the morning of Thursday, July 26th, attendees were welcomed to learn about business ownership and career development with a networking breakfast and welcoming from Mistress of Ceremonies and Emmy award-winning journalist, Victoria Sanchez, ABC7/WJLA-TV. She also introduced Nicole Quiroga, president, Greater Washington Chamber of Commerce, to provide welcoming remarks; Robert E. Bard, president & CEO of LATINA Style, Inc., and Lory Burgos, Sr. Consultant, Enterprise Diverse Marketing, Nationwide.
“Participating in the LSBS conference provided a valuable opportunity to connect with powerful Latina Entrepreneurs and learn relevant information on how to positively impact one’s business,” shared Quiroga. “This event is outstanding and should never be missed.”
The program could not be made possible without the support of Nationwide. During the morning, Lory Burgos, Sr. Consultant, Enterprise Diverse Marketing, Nationwide spoke on behalf of the company.
The first panel of the day, titled The Essentials of a Successful Business, touched on the vast resources for business owners.
Moderated by Marla Bilonick, Executive Director, Latino Economic Development Center, speakers included Veronica Tubman, Stakeholder Liaison, Communication and Liaison, IRS; Catalina Martinez, Esq., Attorney Advisor, Small Business Administration; Meridith Satz, Senior Manager, Certification, WBENC.
The second panel of the day, Successful Marketing Strategies: Promote Your Business and Yourself, was moderated by Mariana Barrientos Roig, Co-Founder & VP of Strategy, ROIG Communications, LLC. Speakers included Laura Ramirez-Drain, Founder & CEO, Random Words Marketing Group LLC; Steven Eiger, Lead Channel Manager, Business Marketing, EVP of Communications – HACEMOS, AT&T, and Anna Davalos, Founder and Chief Executive Officer, Alejo Media.
After a networking break, attendees moved forward to join Lory Burgos, Senior Consultant, Enterprise Diverse Marketing, Nationwide, and Jose Antonio Tijerino, President & CEO, Hispanic Heritage Foundation for the For Your Leadership Side presentation focusing on elevating personal performance as a professional or business owner. The fourth panel of the day, Cyber Fraud Threats of Today /Is Your Business Prepared for a Security Breach? was moderated by Shayna Skolnik, Co-Founder & CEO, Navteca. Speakers included Joel Quejada, Lead Product Marketing Manager, Product Marketing- Cybersecurity, AT&T, and Carmen Luna, Senior Intelligence Analyst, FBI’s Cyber Division.
The following panel of the day titled Entrepreneurs Spotlight: Learning Strategies for Success brought together successful business owners in Washington D.C. to talk about their strategies to success. Moderated by Susana Marino, Founder & President, Northern Virginia Hispanic Chamber of Commerce, speakers included Estefania Arregui-Gómez, PMP, CSM, CPP, ITILv3, President and CEO, Abaco Strategy, LLC; Elaine Coronado, President & Owner, Argus Events & Marketing and Karina Garcia Neff, Owner & Financial Executive, MaxiMaids, Inc.
After a full day of workshops, Mistress of Ceremonies, Silvana Quiroz, Emmy award-winning journalist, Director, Editor in Chief, Zoom Latino, LLC welcomed Robert Bard, president & CEO, LATINA Style, Inc. to the podium during the luncheon.
After welcoming words provided by Robert Bard, the LATINA Style luncheon continued with remarks by Pati Jinich, Award-winning Mexican chef, TV personality, cookbook author, and Host of PBS’s Pati’s Mexican Table. Born and raised in Mexico City, Pati is also resident chef at the Mexican Cultural Institute in Washington D.C. and author of two cookbooks, Pati’s Mexican Table: The Secrets of Real Mexican Home Cooking and Mexican Today: New and Rediscovered Recipes for the Contemporary Kitchen.
The Latina Entrepreneur Awards Luncheon honored the accomplishments of Latina Entrepreneurs in the area. LATINA Style honored Geraldine and Mariana Barrientos Roig, Co-Owners and Co-Founders of Roig Communications, LLC, with the LATINA Style “Entrepreneur of the Year” award for the Washington D.C. area. The LATINA Style “Entrepreneur of the Year” award honors leading entrepreneurs of all fields. Award finalists are nominated by community partners and are selected based on their vision, leadership, financial success, community service, and visibility as role models for young women. In addition, LATINA Style awarded the top two finalists, Jacqueline Krick, President, EUC Communications, and Corina Morga, President, C.R. Services; for their excellence in entrepreneurship, and remarkable dedication to working with the community.
“We are deeply humbled and grateful for this recognition. This award validates our vision that we, as Latinas, are capable of much great success, striving and pursuing our dreams,” shared Geraldine Barrientos Roig. “Most importantly, we are empowered to pave our own paths and leave a mark along the way.”

Title sponsor: Nationwide. Platinum Sponsor: AT&T. Supporting Sponsors: CapitalWirePR, and El Tiempo Latino News. Community Partners: Greater Washington Hispanic Chamber of Commerce, Virginia Hispanic Chamber of Commerce, Northern Virginia Hispanic Chamber of Commerce, Maryland Hispanic Chamber of Commerce, Prospanica, Hispanic Heritage Foundation, ALPFA, United States Hispanic Chamber of Commerce, Women’s President Organization (WPO), Latinas Leading Tomorrow, Women’s Business Enterprise National Council (WBENC), National Association of Women Business Owners (NAWBO), Mujeres of HACE, Dialogue on Diversity, SBA, and IRS.

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