Laura Nieto, Managing Director, Brand Partnerships & Community Engagement, Southwest Airlines

The Power of Yes!

Laura Nieto’s Leadership Journey at Southwest Airlines

By Gloria Romano-Barrera

From the beginning, Nieto refused to let circumstances define the size of her dreams. She learned by watching parents who worked late into the night so their children could aim higher, internalizing a simple equation: effort plus heart opens doors. Those early observations became the lens through which she saw opportunity, not as something distant or reserved for others, but as a door she could walk through if she was bold enough to knock.  

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About the Author - Lorena Saavedra Smith

Awaken Your Roots is not just a book. It is a manta, a rebozo, a shawl that carries the most precious parts of ourselves. It is dedicated to the future matriarchs and to all of us who’ve had to code-switch our way through survival into flourishing.

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The 27th Annual LATINA Style 50 Awards & Corporate Leaders Conference

A showcase of leadership, authenticity, and community, drawing professionals from across the country to celebrate the achievements of incredible individuals.

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Patricia Riggen’s Journey as a Trailblazing Latina Director

One of the most prominent Latina directors in Hollywood, blazing a path through an industry historically closed to women, especially women of color, and reshaping it along the way.  

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LATINA Style Programs & Events

LATINA Style Business Series 2025

The LATINA Style Business Series (LSBS) kicked off its 2025 national tour in spectacular fashion with a two-day celebration of entrepreneurship, innovation, and cultural pride in Albuquerque, NM.

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Rooted in Heritage, Latinas Rising in Tech

In an industry where Latinas remain vastly underrepresented, Karol Figueroa and Valentina Ratner are redefining what it means to lead in tech.

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National Latina Symposium

Launched in 2004, the NLS is a dynamic event where in-depth discussions take place through round-table sessions, panel discussions, comprehensive surveys, and insightful commentaries..

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Magazine cover for Latina Style, featuring Nina Vaca

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