Behind the Badge
Angelica Guerra’s Journey from Rural Texas to FIFA World Cup 2026™
Raised in the small rural Texas town of Falfurrias, about 90 miles north of the Mexican border town of Reynosa, Angelica Guerra never imagined her career would one day connect her with one of the largest sporting events in the world. But from an early age, she understood the value of hard work, resilience, community, and service — lessons that continue to guide her today.
Growing up in a close-knit South Texas community, Guerra was surrounded by strong family ties, deep cultural traditions, and a profound appreciation for America, Texas, and the institutions that connect communities together. “My love of American culture runs deep,” Guerra says. “Growing up in a small South Texas town gave me a unique perspective on what it means to be American. There’s a sense of community, service, and pride that stays with you.”
Latinas Shaping the Future of Sports
From the roar of an NBA playoff crowd in San Antonio to the controlled chaos of an ESPN control room in New York, Latinas are helping shape how fans experience sports on the court, behind the scenes, and in the stories that bring the games to life. For Veronica Oviedo, Director of Marketing at Spurs Sports & Entertainment, success is measured by the moments that unite a city, transforming childhood memories of Spurs playoff runs into unforgettable fan experiences for the next generation. For Jalyss Agosto, a Production Assistant at ESPN, it’s about capturing history as it unfolds while ensuring more voices and perspectives are represented in sports media.
Josephine Martinez, Purpose, Power, and the NFL
Josephine Martinez, Senior Director of League Leadership and Inclusion at the NFL, has built a career rooted in her Dominican heritage, immigrant upbringing, and lifelong passion for sports. Raised in Uptown Manhattan, she discovered her interest in the sports industry through high school journalism programs at NYU and Columbia University, where she gained early media experience. Find out how landing internships with Major League Baseball and the New York Mets helped launch her path to leadership at the NFL
The 27th Annual LATINA Style 50 Awards & Corporate Leaders Conference
A showcase of leadership, authenticity, and community, drawing professionals from across the country to celebrate the achievements of incredible individuals.
Latina Leader on the Field: Rosemary Lopez Campbell, Entertainment Production Coordinator with the Washington Commanders
When Rosemary Lopez Campbell walks into Northwest Stadium as an Entertainment Production Coordinator for the Washington Commanders, she’s not just thinking about the game. She’s thinking about family, community, and every Latina who might see a piece of herself in her story. Her journey wasn’t linear, and it certainly wasn’t easy. But it is powerful, deeply human, and a testament to what happens when you mix hard work, cultural pride, and unshakeable belief in yourself.
LATINA Style Programs & Events
LATINA Style Business Series 2025
The LATINA Style Business Series (LSBS) kicked off its 2025 national tour in spectacular fashion with a two-day celebration of entrepreneurship, innovation, and cultural pride in Albuquerque, NM.
¡Punto Final! El Deporte Me Trajo a Casa. (Sports Brought Me Home)
“I was about eight years old when my family crossed the border from Sonora, Mexico, into the United States. I didn’t know the language. I didn’t know the culture. I didn’t know who I was supposed to become in this new place. What I did know - what I had always known - was how to play sports and compete.”
National Latina Symposium
Launched in 2004, the NLS is a dynamic event where in-depth discussions take place through round-table sessions, panel discussions, comprehensive surveys, and insightful commentaries..
The LATINA Style 50
For over 28 years, LATINA Style has celebrated excellence in the workplace by recognizing companies that make a difference in advancing careers. Each year, the LATINA Style 50 Report has served as a benchmark study, acknowledging organizations that go beyond policy to create real opportunities for employees to grow, lead, and thrive.
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